[Note: This article was originally published on Forbes on February 5th, 2024.]

Wherever you look today, the rapid advancement of generative AI is creating a state of flux for most industries and their related disciplines. While benefits like efficiency gains and cost reductions are crystal clear, uncertainty surrounds the future of human experts alongside an ever-evolving creative and productive force like AI.

Like most creative and knowledge-based professionals, user experience (UX) designers are pondering how their skills will stay relevant in an era where tools like Figma can generate entire designs from simple inputs.

Yet this concern is far more nuanced than “Will AI replace us?”

continue reading “Beyond Efficiency And Budgets: How Generative AI Is Transforming UX” →

Will you be at Collision in Toronto this week?

Don’t miss our Masterclass titled Standing out in the Age of GenAI – Past Initial Adoption, on Wednesday, June 28 at 11:30 a.m. ET.

continue reading “Collision: Standing out in the age of Generative AI past initial adoption” →

[Note: This article was originally published on Forbes on April 24th, 2023.]

Have you sold anything to an AI today?

As AI continues to revolutionize our world, shaping how we live, work and communicate, businesses must adapt their marketing strategies to stay ahead of the curve and confidently answer this question with a “yes."

One groundbreaking trend poised to redefine marketing as we know it is the rise of generative AI as a customer persona. Sophisticated AI-driven decision engines, like ChatGPT, are rapidly becoming an integral part of the consumer journey, offering personalized recommendations and molding brand perceptions. By acknowledging the influential role of AI-driven platforms, organizations can unlock a new frontier of opportunities to effectively promote their products and services.

continue reading “Selling To Generative AI: Marketing Strategies For New Algorithmic Customers” →

[Note: This insight was originally published on Forbes on April 18th, 2023.]

continue reading “Ways AI May Soon Revolutionize The Healthcare Industry” →

[Note: This insight was originally published on Forbes on March 22nd, 2023.]

continue reading “Business And Consumer Tech Tools Experts Say Everyone Will Be Using Soon” →